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American Fitness Center (AFC) is a 24/7 facility that helps clients of all fitness levels figure out exactly what they need to do to lose weight, sculpt muscles, tone and firm, prepare for any special competitions or events, and so much more! In addition to showing gym members how to get the most from the center’s equipment and giving them nutrition tips, we have “world-class” personal training available, boot-camp classes, virtual group classes, circuit-training sessions, and specialized workouts created to produce unimaginable results!


AFC has a list of high-profile clientele which includes American Music Award Winner Donell Jones, Oscar Award Winner Jay Hart, and Olympic Gold-Medalist Christian Taylor. AFC is a family-based atmosphere where everyone, regardless of their status, feels appreciated and “at-home”. 

This store is an online version of the AFC Pro Shop. A physical version is located at all AFC locations. Visit our main website to find the closest AFC club near you.


AFC has adults, children, as well as seniors as happy members working out to acquire and maintain a healthy and fit lifestyle. Age is just a number at AFC, so join the movement today!

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Demetrius Moore​ is the Chief Brand Officer (CBO) of American Fitness Center. He WAs a 3 sport athlete, bodybuilding, track and field, and cross country. He is a PROUD ALUMNI member of the National Honor Society, Beta Club, PHI THETA KAPPA, NATIONAL TECHNICAL HONORS SOCIETY, and NATIONAL Society of High School Scholars.


He enjoys being active and living life to its fullest, with a smile! Demetrius was the youngest bodybuilder in the Southern Muscle Association (SMA), and in his first comepetition, he won 1st place. Also in his first competition, he competed alongside his dad, professional bodybuilder AND HEAD OF PERSONAL TRAINING, Ricky Moore, to make history as the 1st Father-Son Duo in the SMA.

Demetrius is the designer and founder of the AFC Pro Shop. He has created an online version OF THE AFC PRO SHOP FOR for people around the world to access. 

Contact us today for health and fitness advice, custom AFC Pro apparel, NUTRITIONAL questions, and more.











Ricky Moore is originally from England, UK. His list of accomplishments dates back to the tender age of sixteen, when he made the brave decision to join the British Air Force; and was accepted as a Junior Cadet.  This paved the way for his many future successes. His great service led to his transfer to the Joint Forces Head Quarters in Germany. Ricky served his country proudly for seven years before being honorably discharged.


Ricky’s first encounter with fitness began in school and continued in the Air Force where he reigned as the 100m Champion until a knee injury slowed him down and later introduced him to the world of Body Building.  He began in England, competing in local competitions, then West Britain, and became a Junior National Qualifier in both the European (NAABA) and the American (NPC) Championships.

Next he made his way to America where he worked as a Field Engineer, Bio-Medical Engineer, and Radiological Engineer.  Not only did he protect and provide for his family, but also kept them on rigid workout and dietary plans as well.  It soon became evident that Ricky had a passion for health and wellness, so after a sprout of lay-offs, he was encouraged to purse his passion for Fitness.


People both young and old radiate and respond to his warm, outgoing personality because they can see how much he loves what he’s doing.  Ricky practices what he preaches which makes it easier for his clients to accept his slogan, “Hate Me Know, Love Me Later!!”  and his words of encouragement, “Come On Now, Don’t Quit ON Me Now!!” His goal with each and every group session, one on one session in the client’s home or in the gym, is to change each person’s lifestyle to promote over-all growth both inwardly and outwardly.

American Fitness Center embodies Ricky’s commitment to achieving excellence and his belief that hard work and perseverance will always guarantee your great results.


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Lauren B.

AFC Fayetteville Member

“I have been going to this gym for 3 years. The owner Ricky and his son are always helpful and respectful to their customers. I enjoy how clean and sanitary the gym is. I would highly recommend this gym to anyone who is serious about getting in shape.”